---
title: What is Make?
slug: what-is-make
docTags: 
createdAt: 2024-11-21T13:44:17.666Z
---

Make is a powerful automation platform that allows you to connect various applications and services to automate workflows and tasks. With Make, you can automate processes just like a developer, all without any coding expertise.

## What can I do using Make?

The possibilities with Make are nearly endless. You can improve how your business works by automating many different tasks.

Here are a few examples of common manual tasks you can automate:

- Notify the sales team when a customer fills out a form expressing interest in your products and services.
- Automatically send a welcome email to new employees one week before they join the company.
- Add new prospects to your CRM once the marketing team has qualified them as leads.
- Generate quarterly PDF reports of won sales opportunities.

Make is also great at handling complex end-to-end processes that make your business run more smoothly:

- Set up complete employee onboarding that automatically creates IT accounts, requests laptops, orders access cards, and sends welcome emails.
- Handle customer questions by automatically creating tickets and using AI to sort them based on what they're asking about, their location, and which language they're using.
- Process invoices automatically after orders are fulfilled and products are shipped.

While you focus on growing your business, Make takes care of repetitive tasks in the background.

## How does it work?

To automate tasks or build complex processes, you need to communicate with different applications and systems. For instance, extracting information from a Google or Microsoft spreadsheet requires connecting to their services. These services offer what we call APIs.

[In the following pages](docId\:tM-D9kD1lJjGouN1ARgdK), you'll learn how Make handles these connections for you, opening up automation to everyone.